This design was born out of a desire to call attention to the glass ceiling, negatively affecting women in the workplace. Women—especially women of colour—were more likely to have been laid off during the COVID-19 crisis. Meanwhile, Black women already face more barriers to advancement than their male counterparts, then had to also cope with the disproportionate impact of COVID-19 on the Black community.
This collection was sold through social media promotion on my personal platforms, and launched on International Women's Day. 100% of the proceeds from the beyond the glass collection—which served as a reminder of the systemic changes that are needed to create equality in the workplace and eliminate the glass ceiling—were donated to Black Women in Motion, a Toronto based charity.
Instagram story to promote collection
Instagram story to promote collection
Instagram story for promotion
tags, printed on yardstick and used to tag shirts before delivery
thank you cards, printed as postcard to hand write thank you messages to those who ordered
sticker design, sent with all items ordered
tech pack, submitted to manufacturer
thank you banner for email order confirmation
artboards from the collection