Branding, photography and set conception for the Hamilton Tiger-Cats to announce the launch of their alternate jerseys for the 2022 season.
Custom jersey designs created as part of a #WallpaperWednesday campaign on twitter, which encouraged fans to reply with their name or favourite player and receive a customer wallpaper to promote our upcoming game wearing our Made in The Hammer jerseys. Fans who requested a player on our roster would get a surprise autographed jersey. See the thread here.
Infographic style jersey announcement, which was featured on CFL.ca and reposted by the league on their social media platforms.
Flag design which was distributed to 500 neighbours of Tim Hortons Field and given out in-stadium during the game.